PASONAの法則 使い方: The Mistakes to Avoid and What Actually Works
A concrete, expert breakdown of what goes wrong with PASONAの法則 使い方 and exactly how to fix it.
"High quality." "Trusted." "Recommended." None of those words are doing any work in your reader's memory.
What separates a landing page that sells from one that doesn't, through the PASONA lens
1. The Mistake: "Try our high-quality product today, for a limited time." (no real Problem — the reader can't see themselves in it)
The Fix: "To the person who's 'just tried to push through' for three years, with nothing to show for it." (a specific timeframe + a specific failed outcome makes Problem concrete)
Do This: Put a specific timeframe (a number of years/months) and a specific unchanged outcome (a number or named result) into the very first sentence of your Problem section.
2. The Mistake: "Special pricing available now." (the Offer is just a price — no Narrowing down)
The Fix: "First 30 people only, through the 15th — because of stock and our support capacity." (a limit plus a stated reason)
Do This: Every Offer line needs both a limit (a headcount or a deadline) AND a stated reason for that limit. Urgency with no reason ("today only") doesn't count.
3 Steps You Can Run Today
- Pull up one landing page you've written and write the PASONA letters (P/A/S/O/N/A) in the margin.
- Check whether your Problem line has a specific timeframe + a specific failed outcome — add one if it's missing.
- Check whether your Offer line has both a limit and a reason — add whichever is missing.
Writing a fresh PASONA-structured page from scratch every single time costs real time and energy.
If Response Is Still Weak
Check whether your Affinity section has a first-person story of having faced the same problem yourself — PASONA without that story loses about half its persuasive weight.
FAQ
Q. What are the six parts of PASONA?
A. Problem, Affinity, Solution, Offer, Narrowing down, Action, in that order. This article's before/after focuses specifically on Problem and Offer.
Q. How fast does PASONA change response rates?
A. Even rewriting just the Problem and Offer lines is enough to compare against your next run.
Q. Does the tool actually save time writing a landing page?
A. It handles the Problem/Offer structuring and drafting the rest of the letter, which cuts writing-from-scratch time substantially.
Wrap-up: Your Next Step
The gap between a page that sells and one that doesn't isn't the product — it's how specific your Problem is and how narrow your Offer is. Enter your product info into the tool linked in this article and rewrite just the Problem line first.